Diligentia Group Has a New Look

We’re still the same Diligentia Group. Just with a new look.

Last month we revealed a new logo, some new colors, typeface for our reports and imagery. We also introduced a couple of new alternate logos.  

I am really excited about the new look. 

[And the new swag that we are going to be rolling out soon.]

Of the alternate logos, I am most excited about our top-hat wearing Shamus; I am looking forward to slapping him on a trucker hat and t-shirt.  But based on some feedback from our LinkedIn followers, seems like the Trust But Verify logo has been resonating with people.

How we got here

It’s been 12 years since Diligentia Group was started in the basement of my house, with $10,000 and a lot of optimism. It’s been an incredible ride that has brought me to places that I never thought I would go and allowed me to be involved in work that I would only read about in the newspaper. 

For our first logo, I paid $349 to some online company to develop, that allowed up to four revisions.  Every company needed a logo, and this was no different. 

It served us well, but it was time for something new.  

As our clients evolved, our business has evolved right along with them. We built our new brand identity to scale and change in step.

Staying true to ourselves

With the redesign, we set up to keep the all the values that I held in the basement of my old house. 

We champion creativity, professionalism, originality, openness, ethics and simply doing great work.

And a side of humbleness, humor, humility and modesty.

We hope that our new design shows that.

I hope you enjoy.

[A special shout out to Spoon Lancer who created the design!]